TACO BELL CORPORATE
2013-2017
The summer before my freshman year of high school, I networked my way to a meeting with Taco Bell's Digital Marketing Team. Worked as a teen consultant, I provided insight into the trends and social media behaviors of young millennials. Specifically, in 2013, I identified the growing potential of Youtube and its influencers, allowing the company to capitalize on the platform's growing popularity.
DIGITAL MARKETING
As part of the digital marketing team, I helped with the creative process to bring new products to life and maintain a cohesive story across all media platforms. During photoshoots, I setup shots and actively participated in the realization of the creative vision. My role in photoshoots ranged from background details to stepping in as a hand model. I was most involved in the launch of the Naked Chicken Chip detailed below.
NAKED CHICKEN CHIP
The Naked Chicken chip was launched on May 11th, 2017. Stages of the creative process are captured in the images below.
SNAPCHAT PHOTOSHOOTS
In order to enhance Taco Bell's social media presence, I helped create content for a regular Snapchat game show shot at various Taco Bell Locations. Doing so included acting as a contestant, recruiting contestants, making contestants comfortable, and giving advice relating to delivery of lines.