BALBOA BEACH COMPANY
Summer 2018
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SUMMARY
July - August 2018
Following an additional summer semester of classes, I returned home to Southern California and began working for Crush Balboa Boutique. My work on Taco Bell's Digital marketing team equipped me with important tools and strategies, which I then applied during my time at Balboa Beach Company. After one week as a Digital Marketing Consultant, I was given full creative freedom and responsibility for one of the company's brands: Balboa Beach Company. In addition to my marketing work, I improved the Point of Sale system by troubleshooting credit card terminals and router and modem connections, updating software, and introducing new systems to ensure expedited transactions and highest customer retention​.
WEBSITE
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Increased online sales by 1350% in the first month
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Redesigned existing webpage
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Introduced a new lifestyle page showcasing the products in use
WEBSITE
-
Increased online sales by 1350% in the first month
-
Redesigned existing webpage
-
Introduced a new lifestyle page showcasing the products in use
WEBSITE
-
Increased online sales by 1350% in the first month
-
Redesigned existing webpage
-
Introduced a new lifestyle page showcasing the products in use
-
Constructed a brand new Instagram profile
-
Created, edited, and compiled original content
-
Navigated relationships to increase following
-
Initiated regular photoshoots engaging locals as influencers
-
Constructed a brand new Instagram profile
-
Created, edited, and compiled original content
-
Navigated relationships to increase following
-
Initiated regular photoshoots engaging locals as influencers